BMW Retail Online


With BMW Retail Online you can now configure your dream BMW and buy it, wherever and whenever you're online. By completing a few steps you could be the proud owner of a brand new BMW.

Should you need it, support is available online from your chosen BMW Retailer through every step of the process.

A selection of BMW models have been made available ready to purchase online. See the selection of models that we've created below. By chatting to a local BMW Retailer online you can further configure your BMW and tailor your finance all from the comfort of your favourite armchair.


BMW 118i 5-door M Sport Sports Hatch

BMW 118i M Sport 5-door Sports Hatch.

Finished in Alpine White exterior paint
with 18" M Double-spoke alloy wheels.


BMW 218i M Sport Coupé

BMW 320i M Sport Saloon.

Finished in Estoril Blue metallic paint
with 18" M Double-spoke alloy wheels.




1) Configure your BMW.
Tailor your car to suit your lifestyle.

2) Select a retailer.
Find your nearest online BMW Retailer.

3) Discuss your options with a BMW Genius.
Answer any questions you may have about your car, or buying options.

4) Arrange to test-drive or trade-in.
Get an estimation of your trade-in value or request a test-drive.

5) Choose a finance option.
Find the payment method that suits you best.

6) Buy your BMW.
Agree pricing, apply for finance, complete your purchase directly with your chosen retailer.

[1] The fuel consumption given in miles per gallon, energy consumption is in kWh/62 miles and the CO₂ emission given in grams per kilometre represent the combined values. In line with new European standards, the range shown displays the fuel consumption and CO₂ values from the smallest to largest wheel size available on the selected model.

[2] The recommended on the road cash price includes delivery, BMW Emergency Service, number plates, first registration fee and vehicle excise duty. Where applicable, government grants and subsidies are not included in the on the road cash price displayed. All of the content has been put together with the greatest possible care. Despite this, BMW (UK) Ltd cannot be held liable for the information and prices contained being free of errors, correct, and accurate. No guarantee can be provided nor liability accepted.
These figures are for the basic model with the transmission offered in the basic version. They are determined using the prescribed measuring methods (Directive 80 / 1268 / EEC in its current version).
They do not relate to any one particular vehicle, nor are they part of any offer made, rather they are solely for the purpose of comparing different kinds of vehicle.

BMW (UK) Ltd is a credit broker not a lender.

Finance is subject to status and available to over 18s in the UK only. Guarantees and indemnities may be required. Advertised finance is provided by BMW Financial Services (GB) Limited, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. BMW (UK) Ltd introduces customers BMW Financial Services only. We may receive commission or other benefits for introducing you to such lenders. This introduction does not amount to independent financial advice.