BMW BRAND PROTECTION.
Fake products, real threats.
Product piracy, from spare parts to accessories and lifestyle merchandise, seriously affects the automotive industry. What first appears to be a bargain often proves to be an inferior quality imitation. Counterfeit BMW products have far-reaching consequences and can damage the values we stand for.
In order to protect our brand, we have a Brand Protection team which works in conjunction with customs, law enforcement, detective agencies and law firms to tackle the growing problem of counterfeit goods. We believe counterfeiting can only be tackled efficiently if we work together as a team.